Back in March a large number of advertisers withdrew their advertising budgets away from YouTube, causing a major decline in revenue for YouTube channels. In response, YouTube published new content guidelines as well as additional criteria for advertiser-friendly content to help video creators understand which videos will not be fully monetized on YouTube. As a result, many channels have continued to earn drastically lower payouts due to their videos being classified as not suitable for advertisers. To make matters worse, in most cases channels were not notified that their videos were no longer deemed safe for advertising so there was no way of knowing exactly what caused this loss in revenue. Finally YouTube is working on a solution for the effected channels. Continue reading for the full details on YouTube’s upcoming plan.
Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.