With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.
YouTube has a feature called Restricted Mode, which allows people to view YouTube with a restricted filter that blocks access to more mature content. This filter is mostly used by schools and libraries, but anyone can access this feature so it’s important for creators to understand what types of content gets filtered out of restricted mode. It’s also very possible that these guidelines will impact how YouTube decides how advertiser-safe your video content is, so we encourage you to take note of the criteria YouTube uses to filter videos. Continue reading to see the full guidelines of Restricted Mode.
We recently attended an online course with YouTube that covered best practices for mobile live streaming via the YouTube mobile app. We also got some insight into exactly how top creators are using mobile live streaming on YouTube and some of the results those creators are seeing. Continue reading to get the full breakdown of this course.
On Wednesday April 19th, Quarterlab will be participating in a panel discussion at Canadian Music Week (CMW). The topic of the panel focuses on creating an online video presence, and it includes some very talented speakers. Read below for the full details, and let us know if you will be attending CMW.
Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
Over the last 6 months or so, YouTube has been focusing more on developing Cards and End Screens as the primary tools for keeping fans engaged. At the same time, they’ve been slowly phasing out annotations. Last week YouTube officially announced the end of annotations.
Last month we wrote about the new live streaming feature from YouTube called Super Chat. This month, YouTube is back with more live streaming updates with their announcement of a new mobile live streaming feature.
Last week, YouTube announced a new feature that gives any viewer the ability to interact with creators during live streams. It’s called Super Chat, and it will help creators earn more money from live streams, as well as encourage more meaningful connections with super fans.