YouTube has a feature called Restricted Mode, which allows people to view YouTube with a restricted filter that blocks access to more mature content. This filter is mostly used by schools and libraries, but anyone can access this feature so it’s important for creators to understand what types of content gets filtered out of restricted mode. It’s also very possible that these guidelines will impact how YouTube decides how advertiser-safe your video content is, so we encourage you to take note of the criteria YouTube uses to filter videos. Continue reading to see the full guidelines of Restricted Mode.
Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.
YouTube recently launched a suite of video products called YouTube Director. While it is directed towards small businesses, it offers a great tool to content creators to make your channel trailer and generally advertise your channel as a business. The suite includes three video ad creation products, all of which we will cover below.
Today we are looking at one of the biggest video sharing platforms in the world, Dailymotion. With 3.5 billion monthly views (1.5B in EU/Middle East/Africa, 1.4B in Asia, 600MM in NA), it’s the 3rd largest video platform behind Google/YouTube and Facebook (above Hulu & Netflix). 15% of that audience being exclusive to Dailymotion (i.e. not on YouTube).
YouTube’s Creator Academy is a great resource for learning more about the business world of video, and they’ve just launched a course specifically designed to help you take your brand to the next level. Titled the Get Down To Business Course, this free online course will help you turn your YouTube channel into a fully developed brand and successful business.
Today YouTube finally launched it’s highly anticipated subscription service, YouTube Red. It costs $9.99 per month ($12.99 if you initially sign up on an iOS device like an iPhone or iPad) and provides several benefits to subscribers that watch YouTube on their mobile devices. Quarterlab channels don’t need to take any action to be included in YouTube Red, but here is some quick info about what the service entails.
Read part 1 of this article here.
YouTube creators often wonder why two videos with the same amount of views can earn drastically different amounts of money. In addition to the ad serving process we outlined in part 1 of this article, there are a number of additional factors that affect your ability to earn advertising revenue from your YouTube videos – so we’ve outlined a few of them below.
Last fall, Quarterlab founder Gray Gannaway led a video strategy discussion at SF MusicTech featuring executives from AdRev, Rumblefish, and Blueprint Group. Throughout the hour long discussion, the panel dove into numerous YouTube-related issues including content ID, monetization, promotional strategies, and the future of ad sales. Additionally they spoke on other trends and platforms in the world of video and provided several tips to video creators to help them learn how they can increase their viewership and earn more money through their copyrighted material.
Read part 2 of this article here.
One of the most frequently asked questions from YouTube channel owners is “how much money will I earn per view?” There are a ton of factors that determine whether an ad will be shown on your videos and how much money you’ll earn from that ad impression, so let’s walk through the various steps and factors that affect your YouTube revenue.