Back in March a large number of advertisers withdrew their advertising budgets away from YouTube, causing a major decline in revenue for YouTube channels. In response, YouTube published new content guidelines as well as additional criteria for advertiser-friendly content to help video creators understand which videos will not be fully monetized on YouTube. As a result, many channels have continued to earn drastically lower payouts due to their videos being classified as not suitable for advertisers. To make matters worse, in most cases channels were not notified that their videos were no longer deemed safe for advertising so there was no way of knowing exactly what caused this loss in revenue. Finally YouTube is working on a solution for the effected channels. Continue reading for the full details on YouTube’s upcoming plan.
Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.
With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.
YouTube has a feature called Restricted Mode, which allows people to view YouTube with a restricted filter that blocks access to more mature content. This filter is mostly used by schools and libraries, but anyone can access this feature so it’s important for creators to understand what types of content gets filtered out of restricted mode. It’s also very possible that these guidelines will impact how YouTube decides how advertiser-safe your video content is, so we encourage you to take note of the criteria YouTube uses to filter videos. Continue reading to see the full guidelines of Restricted Mode.
Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.
YouTube recently launched a suite of video products called YouTube Director. While it is directed towards small businesses, it offers a great tool to content creators to make your channel trailer and generally advertise your channel as a business. The suite includes three video ad creation products, all of which we will cover below.
Today we are looking at one of the biggest video sharing platforms in the world, Dailymotion. With 3.5 billion monthly views (1.5B in EU/Middle East/Africa, 1.4B in Asia, 600MM in NA), it’s the 3rd largest video platform behind Google/YouTube and Facebook (above Hulu & Netflix). 15% of that audience being exclusive to Dailymotion (i.e. not on YouTube).
YouTube’s Creator Academy is a great resource for learning more about the business world of video, and they’ve just launched a course specifically designed to help you take your brand to the next level. Titled the Get Down To Business Course, this free online course will help you turn your YouTube channel into a fully developed brand and successful business.