Some channels on YouTube may have videos that get consistently flagged for limited monetization as soon as they are uploaded. If this is happening to you, and your videos adhere to YouTube’s advertiser friendly guidelines and content guidelines, then there are certain steps you can take to appeal these classifications. Continue reading to find out what these steps are and how to take action.
2018 has begun with some big YouTube monetization updates, with changes to its eligibility criteria and ad revenue platform. After numerous monetization issues for creators in 2017, YouTube is focused on creating a more stable and transparent ecosystem in the new year. These new updates center around changes to the YouTube Partner Program (YPP) and changes to Google Preferred. Continue reading for the full details.
Facebook has recently shared updates to their video monetization and distribution tools and features. One of the most important of these updates is the testing of pre-roll ads on videos. Continue reading for details on all of these updates.
As many of our readers know, YouTube monetization has been in a difficult state over the past several months. While YouTube has made efforts to restore earnings since the Adpocalypse situation this past March, some channels have continued to see slow growth in their earnings. We’ve been continuing to keep you posted on this issue as YouTube has worked to resolve it, and we now have some more good news. Continue reading for the full details on the update.
You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.
Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.
Back in March a large number of advertisers withdrew their advertising budgets away from YouTube, causing a major decline in revenue for YouTube channels. In response, YouTube published new content guidelines as well as additional criteria for advertiser-friendly content to help video creators understand which videos will not be fully monetized on YouTube. As a result, many channels have continued to earn drastically lower payouts due to their videos being classified as not suitable for advertisers. To make matters worse, in most cases channels were not notified that their videos were no longer deemed safe for advertising so there was no way of knowing exactly what caused this loss in revenue. Finally YouTube is working on a solution for the effected channels. Continue reading for the full details on YouTube’s upcoming plan.
Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.
With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.