With the recent launch of Instagram’s IGTV video platform, it’s important to understand how to best film, optimize, and upload full screen vertical videos for the new service. Instagram released a helpful Creator Handbook for IGTV, but since it’s almost 50 pages long we’ve distilled some best practices to help guide your production when filming IGTV content with a mobile device. Read our full guide below.
Instagram has launched IGTV, a new app that supports long-form vertical videos. IGTV has it’s own standalone app, but you can also launch IGTV from within the standard Instagram app. Continue reading to find out more about IGTV and how to get started using the app.
Facebook recently announced that they will soon be increasing pre-roll ads for videos on their platform. They also are now giving more detail on several new monetization tools and formats, as well as what types of videos will not be eligible for ads on the platform. Continue reading for the latest details on Facebook video monetization.
Facebook has recently shared updates to their video monetization and distribution tools and features. One of the most important of these updates is the testing of pre-roll ads on videos. Continue reading for details on all of these updates.
We’re very excited to announce that starting this week, Quarterlab can now protect your copyrighted content on Instagram. We’re thrilled to add Instagram to the other platforms we prevent piracy on, including YouTube, Facebook, Dailymotion, Vimeo, and many more.
In a further attempt to entice YouTubers to embrace Facebook as a video platform, Facebook has launched a new app called Facebook Creator. The app is designed to help creators manage their Facebook profiles, analyze and track growth metrics, and make it easier to create videos and live streams on the platform. Continue reading for more on this app and how you can implement this tool into your video strategy.
Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.
Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.
Converting your followers from Facebook to subscribers on YouTube is key in growing your audience on YouTube. Installing a YouTube tab on your Facebook page will expose your Facebook fans to the content on your YouTube channel and give them the opportunity to subscribe to your channel right from Facebook. Read below for more info on the YouTube tab for Facebook, and how to install it on your page.
With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.