Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.
With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.
Posting on Facebook, Twitter, Instagram, or any other social media site too frequently (or infrequently) can alienate your target audience, leaving your posts unseen or ignored by your followers. To increase shares, clicks, and general engagement, it is important to understand when your audience is active on social media. The simplest way to think about the best time to post is to analyze when people are bored or tired at work or school.