YouTube Live Streaming Updates: New Features & Tools

Last week, YouTube announced new improvements to YouTube Live on both mobile and desktop. They’ve added real-time interaction, new tools for live chat moderation, and improved the ability to stream live directly from apps on the iPhone and iPad. Continue reading for the full details on these updates.

New YouTube Design and Features on Mobile App and Desktop

You may have recently noticed a few changes to the way YouTube looks and feels. This week, YouTube has introduced a new design and new features for their mobile app, as well as a new desktop design. Continue reading for the full detail on YouTube’s updates.

Instagram Ad Formats & Objectives

Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.

A Guide To Facebook Video Ad Campaigns & Best Practices

With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.

Best Practices For Facebook Videos

Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.

Best Practices For YouTube Mobile Live Streaming

We recently attended an online course with YouTube that covered best practices for mobile live streaming via the YouTube mobile app. We also got some insight into exactly how top creators are using mobile live streaming on YouTube and some of the results those creators are seeing. Continue reading to get the full breakdown of this course.

YouTube Announces Mobile Live Streaming

Last month we wrote about the new live streaming feature from YouTube called Super Chat. This month, YouTube is back with more live streaming updates with their announcement of a new mobile live streaming feature.

An Overview of YouTube Director

YouTube recently launched a suite of video products called YouTube Director. While it is directed towards small businesses, it offers a great tool to content creators to make your channel trailer and generally advertise your channel as a business. The suite includes three video ad creation products, all of which we will cover below.

YouTube Poll Cards: Increase Fan Engagement On YouTube

If you are looking for more options to interact with viewers of your videos, YouTube has a unique feature called Poll Cards. Poll Cards allow the viewers to partake in multiple-choice polls incorporated right into a video. The card can display at any desired time in the video and results are shown in real time, so we encourage you to try Poll Cards as a great way to increase engagement on your videos.

Live Streaming Video On Facebook

While YouTube dominates the online video landscape, Facebook continues to make strides as a legitimate online video platform. One of its newest additions is a Live Video feature that allows users to capture video and broadcast it to an audience in real time. This feature is currently only available on Facebook’s mobile app and while they aren’t the first to introduce live-streaming, Facebook does have a leg-up on competitors due to a few reasons that we’ll be discussing below.