With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.
We recently attended an online course with YouTube that covered best practices for mobile live streaming via the YouTube mobile app. We also got some insight into exactly how top creators are using mobile live streaming on YouTube and some of the results those creators are seeing. Continue reading to get the full breakdown of this course.
Last month we wrote about the new live streaming feature from YouTube called Super Chat. This month, YouTube is back with more live streaming updates with their announcement of a new mobile live streaming feature.
YouTube recently launched a suite of video products called YouTube Director. While it is directed towards small businesses, it offers a great tool to content creators to make your channel trailer and generally advertise your channel as a business. The suite includes three video ad creation products, all of which we will cover below.
If you are looking for more options to interact with viewers of your videos, YouTube has a unique feature called Poll Cards. Poll Cards allow the viewers to partake in multiple-choice polls incorporated right into a video. The card can display at any desired time in the video and results are shown in real time, so we encourage you to try Poll Cards as a great way to increase engagement on your videos.
While YouTube dominates the online video landscape, Facebook continues to make strides as a legitimate online video platform. One of its newest additions is a Live Video feature that allows users to capture video and broadcast it to an audience in real time. This feature is currently only available on Facebook’s mobile app and while they aren’t the first to introduce live-streaming, Facebook does have a leg-up on competitors due to a few reasons that we’ll be discussing below.
Everyone knows the importance of view counts on YouTube videos. Since YouTube likes to promote videos that are already getting a lot of watch time, it’s extremely important that your videos get a lot of views as quickly as possible once you release them. One of the best ways to do that is to make sure that your subscribers find out about every new video you release as soon as you drop them, and a new YouTube feature makes that extremely easy to do.