YouTube’s New Social Features: Reels, Shares, Chat & More

YouTube recently updated it’s mobile app to include a ton of new social features for sharing and engaging with content. These updates include a new “Stories”-like short video format called Reels, new ways to add your personal contacts and share videos with friends, and new ways to post a variety of non-video content on mobile devices.

Introducing The Facebook Creator App

In a further attempt to entice YouTubers to embrace Facebook as a video platform, Facebook has launched a new app called Facebook Creator. The app is designed to help creators manage their Facebook profiles, analyze and track growth metrics, and make it easier to create videos and live streams on the platform. Continue reading for more on this app and how you can implement this tool into your video strategy.

New Updates To YouTube Studio App: Analytics Insights, Update Thumbnails, Schedule Release Time

The YouTube Studio app has received new updates and features to help increase management of your channel from mobile devices. Continue reading for full details on the updates.

In-Stream Video Advertising On Facebook

Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.

YouTube Live Streaming Updates: New Features & Tools

Last week, YouTube announced new improvements to YouTube Live on both mobile and desktop. They’ve added real-time interaction, new tools for live chat moderation, and improved the ability to stream live directly from apps on the iPhone and iPad. Continue reading for the full details on these updates.

New YouTube Design and Features on Mobile App and Desktop

You may have recently noticed a few changes to the way YouTube looks and feels. This week, YouTube has introduced a new design and new features for their mobile app, as well as a new desktop design. Continue reading for the full detail on YouTube’s updates.

Instagram Ad Formats & Objectives

Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.

A Guide To Facebook Video Ad Campaigns & Best Practices

With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.

Best Practices For Facebook Videos

Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.

Best Practices For YouTube Mobile Live Streaming

We recently attended an online course with YouTube that covered best practices for mobile live streaming via the YouTube mobile app. We also got some insight into exactly how top creators are using mobile live streaming on YouTube and some of the results those creators are seeing. Continue reading to get the full breakdown of this course.