As many of our readers know, YouTube monetization has been in a difficult state over the past several months. While YouTube has made efforts to restore earnings since the Adpocalypse situation this past March, some channels have continued to see slow growth in their earnings. We’ve been continuing to keep you posted on this issue as YouTube has worked to resolve it, and we now have some more good news. Continue reading for the full details on the update.
You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.
Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.
Back in March a large number of advertisers withdrew their advertising budgets away from YouTube, causing a major decline in revenue for YouTube channels. In response, YouTube published new content guidelines as well as additional criteria for advertiser-friendly content to help video creators understand which videos will not be fully monetized on YouTube. As a result, many channels have continued to earn drastically lower payouts due to their videos being classified as not suitable for advertisers. To make matters worse, in most cases channels were not notified that their videos were no longer deemed safe for advertising so there was no way of knowing exactly what caused this loss in revenue. Finally YouTube is working on a solution for the effected channels. Continue reading for the full details on YouTube’s upcoming plan.
YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.
Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
Last week, YouTube announced a new feature that gives any viewer the ability to interact with creators during live streams. It’s called Super Chat, and it will help creators earn more money from live streams, as well as encourage more meaningful connections with super fans.
Amazon has just launched a new video service, “Amazon Video Direct”, that puts them more squarely in the mix of competing video models. Similar to services like Dailymotion and YouTube, the platform will allow video creators to upload their content directly to Amazon’s video network. Contact us if you’d like us to make your content available on the service, and read below for more details on how the program works.
While artists and video creators can make impressive money through advertisements on YouTube, sometimes it’s more effective to raise money by asking fans to donate to the channels they love. YouTube’s Fan Funding features allows viewers to make voluntary payments to your channel to help support your content creation on YouTube. By enabling Fan Funding for your channel, you give fans the ability to make donations to you simply by clicking the “Support this channel” link that automatically displays on your channel homepage.