YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.
Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
Last week, YouTube announced a new feature that gives any viewer the ability to interact with creators during live streams. It’s called Super Chat, and it will help creators earn more money from live streams, as well as encourage more meaningful connections with super fans.
You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.
Amazon has just launched a new video service, “Amazon Video Direct”, that puts them more squarely in the mix of competing video models. Similar to services like Dailymotion and YouTube, the platform will allow video creators to upload their content directly to Amazon’s video network. Contact us if you’d like us to make your content available on the service, and read below for more details on how the program works.
While artists and video creators can make impressive money through advertisements on YouTube, sometimes it’s more effective to raise money by asking fans to donate to the channels they love. YouTube’s Fan Funding features allows viewers to make voluntary payments to your channel to help support your content creation on YouTube. By enabling Fan Funding for your channel, you give fans the ability to make donations to you simply by clicking the “Support this channel” link that automatically displays on your channel homepage.
If you are attending SXSW this year, make sure to go check out the panel on YouTube monetization on Thursday, March 17th at the Austin Convention Center. Quarterlab’s Gray Gannaway will be joining official representatives from CD Baby, Rumblefish, and Studio71 to discuss tips and tactics for maximizing video revenue and marketing efforts on YouTube.
Today YouTube finally launched it’s highly anticipated subscription service, YouTube Red. It costs $9.99 per month ($12.99 if you initially sign up on an iOS device like an iPhone or iPad) and provides several benefits to subscribers that watch YouTube on their mobile devices. Quarterlab channels don’t need to take any action to be included in YouTube Red, but here is some quick info about what the service entails.
Read part 1 of this article here.
YouTube creators often wonder why two videos with the same amount of views can earn drastically different amounts of money. In addition to the ad serving process we outlined in part 1 of this article, there are a number of additional factors that affect your ability to earn advertising revenue from your YouTube videos – so we’ve outlined a few of them below.