Advertising Seasonality: How To Earn More Money Per View On YouTube Videos

You may have noticed that your YouTube earnings fluctuate from month to month. As we’ve discussed in our previous posts How Monetization Works On YouTube pt. 1 & pt. 2, there are a ton of variables that determine how much money you make on your YouTube views. Many of those variables are not able to be controlled, but some of them can definitely be optimized for. One of the most important factors that impacts your earnings is advertising seasonality.

YouTube’s New End Screen Feature

YouTube has quietly released a new feature called “End Screens” that are meant to keep viewers engaged after a video ends. The feature is still in beta and only available to select channels, but will soon be available to all channels. This will be a powerful tool that every channel should put to use to increase engagement and watch time, so read on for more information on exactly how it works.

YouTube Creator Content Lab

How would you like to attend a free seminar at one of YouTube’s fancy Creator Spaces, which feature full production facilities and equipment? Now you have a chance to attend a half-day workshop at one of many locations across the world.

Best Times To Post On Social Media

Posting on Facebook, Twitter, Instagram, or any other social media site too frequently (or infrequently) can alienate your target audience, leaving your posts unseen or ignored by your followers.  To increase shares, clicks, and general engagement, it is important to understand when your audience is active on social media.  The simplest way to think about the best time to post is to analyze when people are bored or tired at work or school.

Get Down To Business: YouTube’s Free Online Course

YouTube’s Creator Academy is a great resource for learning more about the business world of video, and they’ve just launched a course specifically designed to help you take your brand to the next level. Titled the Get Down To Business Course, this free online course will help you turn your YouTube channel into a fully developed brand and successful business.

How YouTube Selects Videos To Recommend

In this article, we’ll cover some of the main places YouTube promotes videos and explain how they determine which videos to feature. There are few things we should discuss before diving in. First, it’s important to understand that YouTube values watch time more than views and that the longer a video is watched, the higher it ranks. Second, when we discuss optimization levers, we are referring to the different ways that you – as a content creator and/or channel owner – can optimize your video to increase its chances of being included in YouTube’s featured placements.

Video Collaborations & Sponsorships

Collaborations can be a very effective way to introduce your channel to new viewers and give them a reason to subscribe to your channel. While searching for similar channels and sending them messages within YouTube may sometimes work, most channel owners don’t check their YouTube emails and notifications frequently. You may be able to track down more effective contact info by searching for their email address or Twitter handle, but wouldn’t it be helpful to know exactly what channels are already interested in collaborating with you?

Programming Strategies On YouTube

Programming strategies are important for maintaining a successful YouTube channel that will keep your audience returning on a regular basis and engaged while they watch your videos. The strategies we will be covering in this article will help you program your channel’s content in a way that optimizes its performance and enhances the overall viewer experience. We’ve already covered Playlists, an invaluable tool for organizing your content and turning one view into multiple views. In addition to playlists, YouTube’s Sections feature allows you to customize your channel’s layout so that you can organize your videos thematically, highlight your newest and most popular videos, and direct viewers to watch multiple videos and playlists.

Making The Most of YouTube Playlists

YouTube Playlists are an important tool because they allow you to organize your videos and, most importantly, turn one view into many views. Playlists help you take control of how your videos are displayed and discovered, letting you choose which content appears prominently alongside your video rather than leaving it up to YouTube. They also give you an easy way to surface and share the content that you want your viewers to check out, including your own videos and videos from other YouTube channels.

New YouTube Feature: “Videos In Playlists”

YouTube recently announced a new feature in their analytics section called the “Videos in playlists” report. This report provides information on how many times your videos appear in other people’s playlists on YouTube, such as their “Watch later” list, their “Favorites” list, or a custom playlist they created themselves.