The YouTube Studio app has received new updates and features to help increase management of your channel from mobile devices. Continue reading for full details on the updates.
Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.
Last week, YouTube announced new improvements to YouTube Live on both mobile and desktop. They’ve added real-time interaction, new tools for live chat moderation, and improved the ability to stream live directly from apps on the iPhone and iPad. Continue reading for the full details on these updates.
Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.
Converting your followers from Facebook to subscribers on YouTube is key in growing your audience on YouTube. Installing a YouTube tab on your Facebook page will expose your Facebook fans to the content on your YouTube channel and give them the opportunity to subscribe to your channel right from Facebook. Read below for more info on the YouTube tab for Facebook, and how to install it on your page.
With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.
While YouTube dominates the online video landscape, Facebook continues to make strides as a legitimate online video platform. One of its newest additions is a Live Video feature that allows users to capture video and broadcast it to an audience in real time. This feature is currently only available on Facebook’s mobile app and while they aren’t the first to introduce live-streaming, Facebook does have a leg-up on competitors due to a few reasons that we’ll be discussing below.
Posting on Facebook, Twitter, Instagram, or any other social media site too frequently (or infrequently) can alienate your target audience, leaving your posts unseen or ignored by your followers. To increase shares, clicks, and general engagement, it is important to understand when your audience is active on social media. The simplest way to think about the best time to post is to analyze when people are bored or tired at work or school.
This week Facebook announced several updates to their video platform that will have many implications for people that create and share videos on Facebook. In addition to the new analytics available in Page Insights, they are now including several features that will not only make Facebook a better platform for those that create videos, but also for those that spend a lot of time watching video content.