While YouTube dominates the online video landscape, Facebook continues to make strides as a legitimate online video platform. One of its newest additions is a Live Video feature that allows users to capture video and broadcast it to an audience in real time. This feature is currently only available on Facebook’s mobile app and while they aren’t the first to introduce live-streaming, Facebook does have a leg-up on competitors due to a few reasons that we’ll be discussing below.
Posting on Facebook, Twitter, Instagram, or any other social media site too frequently (or infrequently) can alienate your target audience, leaving your posts unseen or ignored by your followers. To increase shares, clicks, and general engagement, it is important to understand when your audience is active on social media. The simplest way to think about the best time to post is to analyze when people are bored or tired at work or school.
This week Facebook announced several updates to their video platform that will have many implications for people that create and share videos on Facebook. In addition to the new analytics available in Page Insights, they are now including several features that will not only make Facebook a better platform for those that create videos, but also for those that spend a lot of time watching video content.
Last fall, Quarterlab’s Gray Gannaway was interviewed by The Near Future on a range of topics related to how musicians should use various digital platforms for promotion, including YouTube. Peter Petro from The Near Future asks a number of questions about the virtues of YouTube vs other audio streaming services, the merits on MCNs, the future of YouTube subscriptions, and the proper role of each major social media platform in the album campaign lifecycle.
Mastering various social media platforms is critical to having a comprehensive promotional strategy for your video content. While you shouldn’t feel rushed to maintain a presence on every single service, it’s very helpful to be able to connect to your existing fan base (as well as reach new potential fans) on Facebook, Twitter, and the other leading social sites. Remember that many of your fans will spend much more time on these services than YouTube or Vimeo, and it can often be much easier to catch someone’s attention if you’re using their platform of choice.