New Guidelines For Monetizing Fan-Uploaded Videos On YouTube

As part of YouTube’s updates to their YouTube Partner Program and Google Preferred programs this month, there is also an important change to how YouTube will treat user-uploaded videos that use your copyrighted content. Please read on for more details.

YouTube Announces New Requirements for Monetized Channels

2018 has begun with some big YouTube monetization updates, with changes to its eligibility criteria and ad revenue platform. After numerous monetization issues for creators in 2017, YouTube is focused on creating a more stable and transparent ecosystem in the new year. These new updates center around changes to the YouTube Partner Program (YPP) and changes to Google Preferred. Continue reading for the full details.

Facebook Video Monetization Updates

Facebook has recently shared updates to their video monetization and distribution tools and features. One of the most important of these updates is the testing of pre-roll ads on videos. Continue reading for details on all of these updates.

YouTube’s New Social Features: Reels, Shares, Chat & More

YouTube recently updated it’s mobile app to include a ton of new social features for sharing and engaging with content. These updates include a new “Stories”-like short video format called Reels, new ways to add your personal contacts and share videos with friends, and new ways to post a variety of non-video content on mobile devices.

Introducing The Facebook Creator App

In a further attempt to entice YouTubers to embrace Facebook as a video platform, Facebook has launched a new app called Facebook Creator. The app is designed to help creators manage their Facebook profiles, analyze and track growth metrics, and make it easier to create videos and live streams on the platform. Continue reading for more on this app and how you can implement this tool into your video strategy.

In-Stream Video Advertising On Facebook

Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.

YouTube Live Streaming Updates: New Features & Tools

Last week, YouTube announced new improvements to YouTube Live on both mobile and desktop. They’ve added real-time interaction, new tools for live chat moderation, and improved the ability to stream live directly from apps on the iPhone and iPad. Continue reading for the full details on these updates.

Instagram Ad Formats & Objectives

Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.

YouTube Tab For Facebook

Converting your followers from Facebook to subscribers on YouTube is key in growing your audience on YouTube. Installing a YouTube tab on your Facebook page will expose your Facebook fans to the content on your YouTube channel and give them the opportunity to subscribe to your channel right from Facebook. Read below for more info on the YouTube tab for Facebook, and how to install it on your page.

A Guide To Facebook Video Ad Campaigns & Best Practices

With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.