With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.
On Wednesday April 19th, Quarterlab will be participating in a panel discussion at Canadian Music Week (CMW). The topic of the panel focuses on creating an online video presence, and it includes some very talented speakers. Read below for the full details, and let us know if you will be attending CMW.
Today we are looking at one of the biggest video sharing platforms in the world, Dailymotion. With 3.5 billion monthly views (1.5B in EU/Middle East/Africa, 1.4B in Asia, 600MM in NA), it’s the 3rd largest video platform behind Google/YouTube and Facebook (above Hulu & Netflix). 15% of that audience being exclusive to Dailymotion (i.e. not on YouTube).