In-Stream Video Advertising On Facebook

Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.

YouTube Live Streaming Updates: New Features & Tools

Last week, YouTube announced new improvements to YouTube Live on both mobile and desktop. They’ve added real-time interaction, new tools for live chat moderation, and improved the ability to stream live directly from apps on the iPhone and iPad. Continue reading for the full details on these updates.

Instagram Ad Formats & Objectives

Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.

YouTube Tab For Facebook

Converting your followers from Facebook to subscribers on YouTube is key in growing your audience on YouTube. Installing a YouTube tab on your Facebook page will expose your Facebook fans to the content on your YouTube channel and give them the opportunity to subscribe to your channel right from Facebook. Read below for more info on the YouTube tab for Facebook, and how to install it on your page.

A Guide To Facebook Video Ad Campaigns & Best Practices

With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.

Best Practices For Facebook Videos

Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.

Quarterlab At CMW 2017

On Wednesday April 19th, Quarterlab will be participating in a panel discussion at Canadian Music Week (CMW). The topic of the panel focuses on creating an online video presence, and it includes some very talented speakers. Read below for the full details, and let us know if you will be attending CMW.

An Introduction To Dailymotion

Today we are looking at one of the biggest video sharing platforms in the world, Dailymotion. With 3.5 billion monthly views (1.5B in EU/Middle East/Africa, 1.4B in Asia, 600MM in NA), it’s the 3rd largest video platform behind Google/YouTube and Facebook (above Hulu & Netflix). 15% of that audience being exclusive to Dailymotion (i.e. not on YouTube).