2018 has begun with some big YouTube monetization updates, with changes to its eligibility criteria and ad revenue platform. After numerous monetization issues for creators in 2017, YouTube is focused on creating a more stable and transparent ecosystem in the new year. These new updates center around changes to the YouTube Partner Program (YPP) and changes to Google Preferred. Continue reading for the full details.
One of the most effective ways to increase your video view count is to have YouTube recommend your videos and promote them on their platform. There are several places on YouTube where your video can be recommended to people that weren’t looking for it, but how does YouTube choose which videos to promote?
YouTube has quietly released a new feature called “End Screens” that are meant to keep viewers engaged after a video ends. The feature is still in beta and only available to select channels, but will soon be available to all channels. This will be a powerful tool that every channel should put to use to increase engagement and watch time, so read on for more information on exactly how it works.
In this article, we’ll cover some of the main places YouTube promotes videos and explain how they determine which videos to feature. There are few things we should discuss before diving in. First, it’s important to understand that YouTube values watch time more than views and that the longer a video is watched, the higher it ranks. Second, when we discuss optimization levers, we are referring to the different ways that you – as a content creator and/or channel owner – can optimize your video to increase its chances of being included in YouTube’s featured placements.
Programming strategies are important for maintaining a successful YouTube channel that will keep your audience returning on a regular basis and engaged while they watch your videos. The strategies we will be covering in this article will help you program your channel’s content in a way that optimizes its performance and enhances the overall viewer experience. We’ve already covered Playlists, an invaluable tool for organizing your content and turning one view into multiple views. In addition to playlists, YouTube’s Sections feature allows you to customize your channel’s layout so that you can organize your videos thematically, highlight your newest and most popular videos, and direct viewers to watch multiple videos and playlists.
YouTube Playlists are an important tool because they allow you to organize your videos and, most importantly, turn one view into many views. Playlists help you take control of how your videos are displayed and discovered, letting you choose which content appears prominently alongside your video rather than leaving it up to YouTube. They also give you an easy way to surface and share the content that you want your viewers to check out, including your own videos and videos from other YouTube channels.
There has been a lot of press in the past few weeks about the prominence of video content on Facebook, and many video creators have been asking whether or not they should be uploading videos directly to Facebook. Many people are finding that their videos on Facebook get much higher view counts than the same video on YouTube when they upload it to both platforms. While Facebook is a very important platform, Facebook views and YouTube views are very different so let’s take a closer look at both.
YouTube recently announced a new feature in their analytics section called the “Videos in playlists” report. This report provides information on how many times your videos appear in other people’s playlists on YouTube, such as their “Watch later” list, their “Favorites” list, or a custom playlist they created themselves.
Watch time is one of the most important but misunderstood concepts that affect the health of your YouTube channel and videos. While many video creators focus exclusively on their view counts, YouTube prioritizes watch time (and not view counts) when it’s deciding how favorably to treat your video in search results and featured placements across the YouTube platform.