It’s important to know who your fans are, and it can be even more valuable to know who your channel’s most influential subscribers are. Identifying those subscribers that have massive followings can help you explore novel ways to reach new people. If someone has taken the time to subscribe to your YouTube channel and wants to stay up-to-date on your latest videos, there’s a good chance they’ll find your content valuable enough to consider telling their fan base about it.
Mastering various social media platforms is critical to having a comprehensive promotional strategy for your video content. While you shouldn’t feel rushed to maintain a presence on every single service, it’s very helpful to be able to connect to your existing fan base (as well as reach new potential fans) on Facebook, Twitter, and the other leading social sites. Remember that many of your fans will spend much more time on these services than YouTube or Vimeo, and it can often be much easier to catch someone’s attention if you’re using their platform of choice.