YouTube’s Creator Academy is a great resource for learning more about the business world of video, and they’ve just launched a course specifically designed to help you take your brand to the next level. Titled the Get Down To Business Course, this free online course will help you turn your YouTube channel into a fully developed brand and successful business.
Steve Gordon is an entertainment attorney specializing in music, television, film and video, and the author of The Future of the Music Business (Hal Leonard 4th ed. 2015). For brevity we’ve only included Part II of this article, which focuses on the legal issues video creators should be aware of when creating video content. To read Part I which includes a brief history of music videos, see the bottom of this page.
Everyone knows the importance of view counts on YouTube videos. Since YouTube likes to promote videos that are already getting a lot of watch time, it’s extremely important that your videos get a lot of views as quickly as possible once you release them. One of the best ways to do that is to make sure that your subscribers find out about every new video you release as soon as you drop them, and a new YouTube feature makes that extremely easy to do.