Major companies like AT&T, Verizon, and Johnson & Johnson have halted ad spending on YouTube in response to a growing concern that ads are being placed on videos with offensive content. This is putting extra pressure on YouTube/Google to make changes to the way ads are delivered on the platform. Read more below to find out what this means for you and your videos on YouTube.
Over the last 6 months or so, YouTube has been focusing more on developing Cards and End Screens as the primary tools for keeping fans engaged. At the same time, they’ve been slowly phasing out annotations. Last week YouTube officially announced the end of annotations.