With Facebook becoming one of the world’s leading video platforms, many brands are turning to Facebook to further build their audiences. Facebook has sophisticated advertising tools, so if you want to spend money advertising on Facebook it’s important to understand the fundamentals of how to run effective video ad campaigns on their platform. Below we’ll go over some best practices and general statistics for video ads on Facebook.
UPDATE: for the latest on YouTube’s advertising guidelines, please view our updated blog post here.
YouTube has recently updated their advertiser-friendly guidelines in response to the advertiser issues we first reported back in March. These updates provide more detail and clarity on what specific content advertisers will want to run ads against, and what content is too offensive. Continue reading for the full details.
Facebook is becoming one of the most popular video platforms behind YouTube, and it’s important to implement Facebook into your comprehensive video strategy. Below we’ll go over some best practices and general guidelines when optimizing video releases for Facebook.