Facebook has recently announced a handful of new updates to it’s video monetization program. These updates include: the ability to earn revenue from short-form content, monetization becoming available to more creators, and new monetization options for live streaming on Facebook.
Today YouTube announced the U.S. launch of their latest product: YouTube Shorts. Designed to compete with shorter video formats as seen on TikTok and Instagram’s Reels, YouTube Shorts are mobile, vertical short-form videos, and in the coming weeks YouTube will be introducing more features and updates surrounding this new product.
YouTube has been adding valuable new audience metrics to its analytics dashboard, and we wanted to make a guide to help you use and better these metrics. The new metrics include a comparison between your channel’s new & returning viewers, a chart detailing the times and days when your viewers are active on YouTube, and which other channels and videos your audience watches beside yours. Each of these metrics are extremely useful and can help you unlock additional growth for your channel.
Instagram Live has recently added a new feature called Live Rooms that will allow users to interact with up to 3 guests at a time. Previously the Instagram Live function only allowed users to interact with one guest at a time, so this functionality ups the possible engagement threefold.