YouTube has been adding valuable new audience metrics to its analytics dashboard, and we wanted to make a guide to help you use and better these metrics. The new metrics include a comparison between your channel’s new & returning viewers, a chart detailing the times and days when your viewers are active on YouTube, and which other channels and videos your audience watches beside yours. Each of these metrics are extremely useful and can help you unlock additional growth for your channel.
After many requests, YouTube has finally provided an easy way to compare the first 24 hours of your newest video’s performance to the first 24 hours of older videos you’ve released on your channel. This can be crucial in determining whether or not a new video is outperforming some of your top content from the past, so please read on for more details on this new feature.
YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.
We recently wrote about some new updates to the YouTube Studio app, and there are now more YouTube Studio features to announce. These new features will be rolling out in the coming weeks, and they focus on new analytics metrics and better insights. Read our full blog for more details.
YouTube is currently rolling out a major update to their YouTube Studio app for desktop. The new version is still in beta and is missing some Creator Studio features that you’ll likely still need, but continue reading to see some of latest changes and upcoming updates with YouTube Studio.
If you are looking for more options to interact with viewers of your videos, YouTube has a unique feature called Poll Cards. Poll Cards allow the viewers to partake in multiple-choice polls incorporated right into a video. The card can display at any desired time in the video and results are shown in real time, so we encourage you to try Poll Cards as a great way to increase engagement on your videos.
Find our first review of YouTube’s Creator Studio App here.
YouTube recently unveiled a new update to their Creator Studio app for smartphones, and they’ve included a ton of useful analytics in the latest version 1.5.12. In many ways, the analytics in the latest version of Creator Studio may be a more useful dashboard than the YouTube Analytics section found in your online dashboard. Let’s take a look at what’s been added:
Read part 1 of this article here.
YouTube creators often wonder why two videos with the same amount of views can earn drastically different amounts of money. In addition to the ad serving process we outlined in part 1 of this article, there are a number of additional factors that affect your ability to earn advertising revenue from your YouTube videos – so we’ve outlined a few of them below.
YouTube Playlists are an important tool because they allow you to organize your videos and, most importantly, turn one view into many views. Playlists help you take control of how your videos are displayed and discovered, letting you choose which content appears prominently alongside your video rather than leaving it up to YouTube. They also give you an easy way to surface and share the content that you want your viewers to check out, including your own videos and videos from other YouTube channels.