New Monetization On Facebook & Instagram

Facebook recently introduced some new ways to monetize your video content on Facebook and Instagram. These include Fan Subscriptions, Stars, and new updates to in-stream ad breaks. There are also a few new updates to monetization on Instagram live and IGTV. Continue reading for the full details.

Instagram Reels

Seems like everyone wants a piece of TikTok’s market share these days, and Instagram is no different. The company recently announced a new short-form (up to 15-second) video format called Instagram Reels that will make it easy for IG users to create and watch short videos, which you can share with followers or anyone on the platform.

Instagram Updates: Create Fundraisers & Save Live Streams

Instagram recently announced two important new updates to the platform that impact video creators. To help creators provide additional support during the COVID-19 pandemic, Instagram will now let broadcasters create fundraisers for viewers to donate to. Additionally, due to the recent surge in popularity of streaming on Instagram, IG will now let creators save their full live streams to IGTV. Continue reading for more details.

New Enhancements To Video Content on Facebook & Instagram

Facebook recently announced a handful of new video tools and updates, focused on live streaming, Facebook’s Watch Party and Creator Studio, as well as an option to schedule content on Instagram and IGTV. Continue reading for the full details.

Best Practices For IGTV Videos

With the recent launch of Instagram’s IGTV video platform, it’s important to understand how to best film, optimize, and upload full screen vertical videos for the new service. Instagram released a helpful Creator Handbook for IGTV, but since it’s almost 50 pages long we’ve distilled some best practices to help guide your production when filming IGTV content with a mobile device. Read our full guide below.

Instagram Launches IGTV: Long-Form Vertical Video

Instagram has launched IGTV, a new app that supports long-form vertical videos. IGTV has it’s own standalone app, but you can also launch IGTV from within the standard Instagram app. Continue reading to find out more about IGTV and how to get started using the app.

Quarterlab Now Offers Instagram Copyright Protection

We’re very excited to announce that starting this week, Quarterlab can now protect your copyrighted content on Instagram. We’re thrilled to add Instagram to the other platforms we prevent piracy on, including YouTube, Facebook, Dailymotion, Vimeo, and many more.

Introducing The Facebook Creator App

In a further attempt to entice YouTubers to embrace Facebook as a video platform, Facebook has launched a new app called Facebook Creator. The app is designed to help creators manage their Facebook profiles, analyze and track growth metrics, and make it easier to create videos and live streams on the platform. Continue reading for more on this app and how you can implement this tool into your video strategy.

In-Stream Video Advertising On Facebook

Facebook has recently launched in-stream video ads as a new placement for marketers to use when setting up ads on the platform. While this feature is currently only available to about 200 advertisers, it will have a direct impact on how your video content will soon be able to generate revenue on Facebook. Continue reading for more details.

Instagram Ad Formats & Objectives

Instagram has more than 700 million users per month, with more than 400 million users per day. When creating ads on Instagram, having awareness of what objectives and formats are available on the platform will help with your ad strategy. Not all ad objectives available on Facebook are available on Instagram, so it’s important to know which are available on Instagram when optimizing ads for the Instagram platform. Below we’ll cover all the ad objectives and formats that are available on Instagram.