New Monetization On Facebook & Instagram

Facebook recently introduced some new ways to monetize your video content on Facebook and Instagram. These include Fan Subscriptions, Stars, and new updates to in-stream ad breaks. There are also a few new updates to monetization on Instagram live and IGTV. Continue reading for the full details.

Instagram Reels

Seems like everyone wants a piece of TikTok’s market share these days, and Instagram is no different. The company recently announced a new short-form (up to 15-second) video format called Instagram Reels that will make it easy for IG users to create and watch short videos, which you can share with followers or anyone on the platform.

YouTube’s Move To Prioritize Stories and Short Videos

In light of TikTok’s growing popularity, YouTube is now making efforts to prioritize Stories and more short-form videos on their platform. As proof of how big of a priority this is, they’ve dedicated an entire new section to “Stories and short videos” near the top of the Home tab on the YouTube mobile app. This is one of the most frequently viewed placements across the entire YouTube platform, so it’s worth taking note of this and thinking about how you can use Stories and short form videos to help your channel grow.

YouTube Discontinues Email Notifications

On August 13th, 2020, YouTube permanently disabled email notifications to subscribers. Unfortunately this means that your subscribers will no longer receive emails when a new video publishes, and instead will need to rely on other forms of notification. YouTube states that there are a variety of reasons that went into this decision, and there are still multiple ways your subscribers can get notified when a new video releases which we will outline here.

New YouTube Analytics for Artists

YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.

Changes To YouTube Mid-Roll Ads

Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.

Official Music Videos On Facebook

Starting August 1st, 2020 Facebook will be integrating official music videos from artists into their official Facebook Pages. If you operate a Musician Page on Facebook and are working with a video distributor, you now have the option to automatically display your official music videos directly on your Facebook page. Continue reading for more details.

New Monetization Classifier & Profanity Guidelines On YouTube

YouTube recently announced some updates to its monetization classifiers and profanity guidelines, which ultimately determine whether or not your video is fully monetized and considered “advertiser-friendly”. Most importantly, the company is rolling out a new monetization “Checking” icon which will indicate whether or not your video is still being evaluated to determine if it’s approved for all advertisements. This is important for all channels on YouTube and can have a significant impact on your earnings, so please continue reading for more details on how to make the most of this new “Checking” icon.

Master Twitch with Quarterlab

If you aren’t currently using the world’s most interactive live streaming platform, it’s time to get familiar with Twitch. With over 15 million daily users tuning into all types of streaming content (not just gaming, folks), music streaming has more than quadrupled in the past two months and there are countless benefits to embracing this platform that was built from the ground up just for live streaming. To that end, we are happy to announce that Quarterlab is now offering full platform management services for musicians on Twitch. We can get your channel up and running, as well as help you earn money, grow your audience, unlock new opportunities, and effectively engage with your fans on the world’s leading live stream platform. Read on for more details.

Quarterlab Advertising Services

Getting the word out about your music has become increasingly challenging in this digital age. While the proliferation of social media has made it easier to blast your message out into the world, cutting through the noise can be extremely difficult in an era where everyone has something to promote and attention spans keep getting shorter. To that end, Quarterlab is excited to offer multi-platform marketing and advertising services to help you stand out from the crowd and reach new fans on leading platforms like Facebook, Instagram, YouTube, Twitter, Google Search, and Google Display Network.