New Monetization On Facebook & Instagram

Facebook recently introduced some new ways to monetize your video content on Facebook and Instagram. These include Fan Subscriptions, Stars, and new updates to in-stream ad breaks. There are also a few new updates to monetization on Instagram live and IGTV. Continue reading for the full details.

Instagram Reels

Seems like everyone wants a piece of TikTok’s market share these days, and Instagram is no different. The company recently announced a new short-form (up to 15-second) video format called Instagram Reels that will make it easy for IG users to create and watch short videos, which you can share with followers or anyone on the platform.

YouTube’s Move To Prioritize Stories and Short Videos

In light of TikTok’s growing popularity, YouTube is now making efforts to prioritize Stories and more short-form videos on their platform. As proof of how big of a priority this is, they’ve dedicated an entire new section to “Stories and short videos” near the top of the Home tab on the YouTube mobile app. This is one of the most frequently viewed placements across the entire YouTube platform, so it’s worth taking note of this and thinking about how you can use Stories and short form videos to help your channel grow.

YouTube Discontinues Email Notifications

On August 13th, 2020, YouTube permanently disabled email notifications to subscribers. Unfortunately this means that your subscribers will no longer receive emails when a new video publishes, and instead will need to rely on other forms of notification. YouTube states that there are a variety of reasons that went into this decision, and there are still multiple ways your subscribers can get notified when a new video releases which we will outline here.

New YouTube Analytics for Artists

YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.

Changes To YouTube Mid-Roll Ads

Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.

Official Music Videos On Facebook

Starting August 1st, 2020 Facebook will be integrating official music videos from artists into their official Facebook Pages. If you operate a Musician Page on Facebook and are working with a video distributor, you now have the option to automatically display your official music videos directly on your Facebook page. Continue reading for more details.

New Monetization Classifier & Profanity Guidelines On YouTube

YouTube recently announced some updates to its monetization classifiers and profanity guidelines, which ultimately determine whether or not your video is fully monetized and considered “advertiser-friendly”. Most importantly, the company is rolling out a new monetization “Checking” icon which will indicate whether or not your video is still being evaluated to determine if it’s approved for all advertisements. This is important for all channels on YouTube and can have a significant impact on your earnings, so please continue reading for more details on how to make the most of this new “Checking” icon.

YouTube Giving – Fundraising On YouTube

YouTube has recently announced YouTube Giving – a fundraising tool that allows artists and creators to use their voice on YouTube to support the charitable causes they care about. Right now this tool is mostly available to channels with over 100,000 subscribers, but there are some channels under 100,000 subscribers that may have access to a beta version of this tool. Continue reading for more details.

Instagram Updates: Create Fundraisers & Save Live Streams

Instagram recently announced two important new updates to the platform that impact video creators. To help creators provide additional support during the COVID-19 pandemic, Instagram will now let broadcasters create fundraisers for viewers to donate to. Additionally, due to the recent surge in popularity of streaming on Instagram, IG will now let creators save their full live streams to IGTV. Continue reading for more details.