If you aren’t currently using the world’s most interactive live streaming platform, it’s time to get familiar with Twitch. With over 15 million daily users tuning into all types of streaming content (not just gaming, folks), music streaming has more than quadrupled in the past two months and there are countless benefits to embracing this platform that was built from the ground up just for live streaming. To that end, we are happy to announce that Quarterlab is now offering full platform management services for musicians on Twitch. We can get your channel up and running, as well as help you earn money, grow your audience, unlock new opportunities, and effectively engage with your fans on the world’s leading live stream platform. Read on for more details.
Today we’re proud to announce a new partnership with TIDAL – the first global music streaming service with high fidelity sound, hi-def video quality, and expertly curated playlists and original content. TIDAL is an artist-owned global music streaming and entertainment platform that brings artists and fans closer together through unique original content and exclusive experiences. Quarterlab clients are now eligible to have their video content delivered to TIDAL for availability in over 50 countries. Read on for more details.
Google has recently given a preview of some new features coming to YouTube Music over the next several months. The platform has been receiving updates frequently and these new updates are in response to user feedback. Continue reading to find out more about these new features.
After a lot of speculation in the media over the past few months, YouTube has officially announced they’re introducing a new music streaming service called YouTube Music. The service will become available next week on May 22nd and YouTube has recently provided some new details on the new streaming service. Continue reading to find out more about the new streaming service from YouTube.
Today YouTube announced the arrival of its new YouTube Music app on both iOS and Android devices. This news quickly follows last month’s announcement of YouTube Red, and may prove to be a useful product for people that primarily listen to music on YouTube. Read on for a quick overview on the new app, including its pros and cons for both fans and musicians.
Last fall, Quarterlab’s Gray Gannaway was interviewed by The Near Future on a range of topics related to how musicians should use various digital platforms for promotion, including YouTube. Peter Petro from The Near Future asks a number of questions about the virtues of YouTube vs other audio streaming services, the merits on MCNs, the future of YouTube subscriptions, and the proper role of each major social media platform in the album campaign lifecycle.
Last fall, Quarterlab founder Gray Gannaway led a video strategy discussion at SF MusicTech featuring executives from AdRev, Rumblefish, and Blueprint Group. Throughout the hour long discussion, the panel dove into numerous YouTube-related issues including content ID, monetization, promotional strategies, and the future of ad sales. Additionally they spoke on other trends and platforms in the world of video and provided several tips to video creators to help them learn how they can increase their viewership and earn more money through their copyrighted material.
If you’re a musician, you should be releasing your new (and older) music on your YouTube channel. We work with several of our channels to help them figure out the best way to use their older music to keep fans interested while they’re working on their next big project. We can also help you use your channel’s older and more popular videos to bring more promotion to anything you’re working on over the next few months.