YouTube Introduces Clips

After several requests from the creator community, YouTube has announced that it will begin allowing users to easily create and share edits from existing videos and live streams. These “Clips” will have their own unique URL’s for easy sharing and they will exist alongside the primary video, so Clips will automatically absorb the existing monetization strategies from their parent video.

How To Add and Remove Managers To Your YouTube Channel In 2021

There are a few different ways to grant someone access to your YouTube channel, and it can get a little confusing. Below we detail exactly how you can add and remove managers from your channel, including new updates to Official Artist Channel permissions.

New 24 Hour Metric In YouTube Analytics

After many requests, YouTube has finally provided an easy way to compare the first 24 hours of your newest video’s performance to the first 24 hours of older videos you’ve released on your channel. This can be crucial in determining whether or not a new video is outperforming some of your top content from the past, so please read on for more details on this new feature.

New Features to YouTube Premieres

YouTube has recently launched 3 new features in an effort to make YouTube Premieres more interactive for creators and viewers. These new features are: Live Redirect, Trailers, and Countdown Themes. Continue reading for more details on all three.

Important Update To Age-Restriction Policies On YouTube

YouTube has recently expanded their age-restriction systems in an effort to correctly identify and restrict videos that may not be suitable for all ages. As a result, you may see more of your videos get flagged for age-restriction on YouTube. In this blog we will detail how this may affect your channel and what you can do if your videos get flagged incorrectly.

YouTube’s Move To Prioritize Stories and Short Videos

In light of TikTok’s growing popularity, YouTube is now making efforts to prioritize Stories and more short-form videos on their platform. As proof of how big of a priority this is, they’ve dedicated an entire new section to “Stories and short videos” near the top of the Home tab on the YouTube mobile app. This is one of the most frequently viewed placements across the entire YouTube platform, so it’s worth taking note of this and thinking about how you can use Stories and short form videos to help your channel grow.

YouTube Discontinues Email Notifications

On August 13th, 2020, YouTube permanently disabled email notifications to subscribers. Unfortunately this means that your subscribers will no longer receive emails when a new video publishes, and instead will need to rely on other forms of notification. YouTube states that there are a variety of reasons that went into this decision, and there are still multiple ways your subscribers can get notified when a new video releases which we will outline here.

New YouTube Analytics for Artists

YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.

Changes To YouTube Mid-Roll Ads

Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.

New Monetization Classifier & Profanity Guidelines On YouTube

YouTube recently announced some updates to its monetization classifiers and profanity guidelines, which ultimately determine whether or not your video is fully monetized and considered “advertiser-friendly”. Most importantly, the company is rolling out a new monetization “Checking” icon which will indicate whether or not your video is still being evaluated to determine if it’s approved for all advertisements. This is important for all channels on YouTube and can have a significant impact on your earnings, so please continue reading for more details on how to make the most of this new “Checking” icon.