Important Update To Age-Restriction Policies On YouTube

YouTube has recently expanded their age-restriction systems in an effort to correctly identify and restrict videos that may not be suitable for all ages. As a result, you may see more of your videos get flagged for age-restriction on YouTube. In this blog we will detail how this may affect your channel and what you can do if your videos get flagged incorrectly.

YouTube’s Move To Prioritize Stories and Short Videos

In light of TikTok’s growing popularity, YouTube is now making efforts to prioritize Stories and more short-form videos on their platform. As proof of how big of a priority this is, they’ve dedicated an entire new section to “Stories and short videos” near the top of the Home tab on the YouTube mobile app. This is one of the most frequently viewed placements across the entire YouTube platform, so it’s worth taking note of this and thinking about how you can use Stories and short form videos to help your channel grow.

YouTube Discontinues Email Notifications

On August 13th, 2020, YouTube permanently disabled email notifications to subscribers. Unfortunately this means that your subscribers will no longer receive emails when a new video publishes, and instead will need to rely on other forms of notification. YouTube states that there are a variety of reasons that went into this decision, and there are still multiple ways your subscribers can get notified when a new video releases which we will outline here.

New YouTube Analytics for Artists

YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.

Changes To YouTube Mid-Roll Ads

Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.

New Monetization Classifier & Profanity Guidelines On YouTube

YouTube recently announced some updates to its monetization classifiers and profanity guidelines, which ultimately determine whether or not your video is fully monetized and considered “advertiser-friendly”. Most importantly, the company is rolling out a new monetization “Checking” icon which will indicate whether or not your video is still being evaluated to determine if it’s approved for all advertisements. This is important for all channels on YouTube and can have a significant impact on your earnings, so please continue reading for more details on how to make the most of this new “Checking” icon.

YouTube Giving – Fundraising On YouTube

YouTube has recently announced YouTube Giving – a fundraising tool that allows artists and creators to use their voice on YouTube to support the charitable causes they care about. Right now this tool is mostly available to channels with over 100,000 subscribers, but there are some channels under 100,000 subscribers that may have access to a beta version of this tool. Continue reading for more details.

2020 Guide To YouTube Live Streaming

With live streaming becoming an essential tool to help grow your YouTube channel and stay connected with your fans, we wanted to put together a comprehensive guide to go live on the platform. This guide will help make sure you have the necessary setup and knowledge for going live, as well as provide some best practices for live streaming on YouTube. Continue reading for more details.

YouTube’s Self-Certification Process

YouTube has been working on providing more tools and insights into their limited monetization review process, and recently introduced “Self-Certification” to a limited number of creators. This lets you rate your videos against YouTube’s advertiser-friendly guidelines, with the goal of reducing the amount of times you see that yellow dollar sign icon on videos that are actually suitable for all advertisers. YouTube is currently rolling this feature out in stages to all creators, and when your channel gets access you’ll see a message in YouTube Studio. Continue reading for more details.

YouTube Spaces Offering Free Online Training

In response to the coronavirus pandemic, YouTube this week is introducing an online training course for creators who have access to the New York Space. This course will give creators the opportunity to connect with their cage team experts on how to optimize creating videos from home. Continue reading for more details.