Posting on Facebook, Twitter, Instagram, or any other social media site too frequently (or infrequently) can alienate your target audience, leaving your posts unseen or ignored by your followers. To increase shares, clicks, and general engagement, it is important to understand when your audience is active on social media. The simplest way to think about the best time to post is to analyze when people are bored or tired at work or school.
The below guide is full of helpful analytics and tips for posting on various social media platforms. For example, Facebook posts can greatly benefit from having 1-2 hashtags, but any more than that and engagement begins to decrease. You will also learn what optimal days and times to post on each platform.