YouTube is currently testing a new YouTube Studio Analytics page, with some pretty interesting changes. While this update has not yet been officially announced by YouTube, we wanted to give you an inside look at how it works and what’s new.

Before we dive in, it’s important to note that most channels across YouTube do not yet have access to these updated Analytics. There’s been no word from YouTube on when or if this change will roll out more broadly. However, if your Analytics have changed, we’re here to help you navigate the new layout.

Most noticeably, this update brings a brand new UI. At a glance, the same features are still there, but there are some deeper changes worth highlighting.

You can now choose specific breakdowns, metrics, and filters all in one view, and even save reports. For those who manage channels or just like keeping an eye on their stats, the new ‘save reports’ option makes things easier than ever.

YouTube has also added some new custom reports that are now easy to access on desktop, such as:

First 24 hours video performance:

This view gives you a detailed breakdown on the first 24 hours performance on selected videos, allowing you to gauge how your audience is interacting with your videos right after they’re published.

Realtime performance:

Realtime performance is now getting expanded on, allowing you to get a much more analytical view of your videos performances in the last 48 hours and 60 minutes.

Video audience retention:

Audience by age and gender:

Having these reports easy to find and save makes tracking your stats a lot simpler, which is a huge bonus for creators. As with any update, it’ll take some time to adjust, and we’re curious to hear your thoughts as more channels may get this new layout soon.

If you have any questions about this or anything else YouTube related, feel free to reach out.