Use third-party music, and lose monetization on that video; that’s been standard practice on every video platform. However, Facebook is changing that. Today, Facebook announced its new Music Revenue Sharing initiative, which allows you to use third-party music and share the revenue with the rights holders.

Music Revenue Sharing launches today and will be eligible on videos above 60 seconds. These videos must follow music guidelines, Facebook’s monetization policies, and Community Standards. You must also already be eligible for In-Stream Ads. Videos seeking Music Revenue Sharing require a visual component to the video, without the main focus being on the licensed music. For a complete list of songs that work with Music Revenue Sharing, check the Licensed Music library.

You’ll earn a 20% revenue share on these videos if all requirements are met. Once published, check your notifications within Creator Studio and Support Inbox to confirm. This feature is only available currently in the US.

We’re excited to see how you’re able to use this feature. As a content creator, connecting with your audience via music can be valuable and can now be done without sacrificing revenue earnings. Also now artists have even more incentive to encourage their fans to use their music when expressing themselves online through video. The full announcement can be read here, and feel free to contact us for more information on Facebook's music and video programs.