Musicians have seen amazing results and interaction from fans using a brand new feature - fan-uploaded Shorts. Essentially, fan-uploaded Shorts let your audience interact with your music in a creative way, providing them with more creative freedom to engage and be social with your music. Artists that have allowed their fans more creative license with their music have seen an 80% increase in engagement on their official YouTube channels.

In addition to increased engagement on official YouTube channels, this new metric and tracking system, Analytics for Artists Total Reach, shows artists the total number of people interacting with their music across all formats on YouTube. This new tracking system is the most comprehensive snapshot of an artist’s audience on YouTube to date. 

The Analytics for Artists Total Reach metrics from YouTube include fan-uploaded Shorts, official content uploaded by the artist, and long-form videos uploaded by fans. Artists can see these new metrics calculated in Channel analytics (See image)

In 2022, Shorts have gained massive popularity, and with almost 50 billion daily views, is becoming a critical tool to growing your audience on YouTube. If you're an artist looking to expand your reach consider using fan-uploaded Shorts to drive traffic to your official YouTube site.

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