As part of its ongoing efforts to elevate and champion Black voices in the music industry, YouTube has launched the FIFTY DEEP Music Grants program, a new multi-generational initiative that empowers both emerging and established Black Hip-Hop artists to realize their visions and connect with a broader, global audience.
Supported by YouTube’s 50 DEEP social initiative, the program celebrates the legacy of Hip-Hop over the last 50 years, having grown into a truly global art form with profound cultural influence. Through grant opportunities, the program provides the means for the next generation of talented Black musicians to receive financial support, access industry resources, and secure features in YouTube’s upcoming projects.
Whether just starting out or already making waves in the scene, Black Hip-Hop artists, songwriters, and producers based in the United States, United Kingdom, Canada, Brazil, Australia, Kenya, Nigeria, and South Africa are eligible to apply. The ideal candidates should also be committed to establishing a long-term channel strategy on YouTube, be open to collaborating with other recipients of the grants, and plan to release music between Q1 and Q2 2024.
What’s in store?
FIFTY DEEP Music Grants offer a variety of benefits. Eligible artists receive financial backing for the development and release of new music. They also gain access to YouTube’s extensive resources and expertise to help grow their channels and reach new audiences. Additionally, artists may have the chance to be featured in YouTube’s 50 DEEP cultural initiatives and be showcased on the YouTube Music homepage, curated playlists, and promotional campaigns, further elevating their profiles and impact.
To be considered for the grant, artists and songwriters/producers must complete the FIFTY DEEP Music Grants application form, which covers various aspects of the artist’s music, career aspirations, and plans for using YouTube to connect with their fanbase. Some details to be filled in the form include personal information, residence details, and YouTube channel links. Applicants are also encouraged to submit a song that best represents their current work and share any unreleased music that highlights their artistic abilities. Moreover, those interested can grant consent for YouTube to use their provided information on future opportunities related to 50 DEEP.
Ready to apply?
Check out the application form and begin amplifying your voice and your artistry: FIFTY DEEP Music Grants Application Form.
FIFTY DEEP Music Grants present an invaluable opportunity for Black musicians in the Hip-Hop space to receive the support and recognition they deserve. With cultural initiatives such as this, diverse voices and talents are able to make their mark in the music industry.