Have you ever been scrolling through your Instagram feed to see a post you’re intrigued by from an account you don’t even follow? This is thanks to the new efforts Instagram has been putting in place to recommend new content to users. So, how can you get your content recommended like this across Feeds, Reels, and Explore? Today, we’ll answer that question.
Most importantly, you must follow Recommendation Guidelines and Community Guidelines. These guidelines include avoiding posting content that may depict violence, promoting the use of certain regulated products, and posting sexually explicit or suggestive content. Repeatedly posting content against these guidelines can make your entire account ineligible for recommendation.
Now, let’s go over some best practices you can implement to increase your chances of getting into recommendations:
• Create engaging Reels: Hook people from the start, and make your first 3-seconds stand out. Ask a question, add interesting visuals, and set up for what’s to come. Additionally, be sure you’re posting high-quality, vertical (9x16) videos without visual watermarks from other apps.
• Make original content: Avoid reposting Reels that other creators have already uploaded. In any instance where you’re collaborating with someone and would like to post the same Reel, use Instagram’s Collab feature.
• Get seen via Search: Adding relevant keywords to your Reel descriptions and Profile Bio makes it easy for people to come across you when searching on Instagram. Make sure you’re also using relevant tags when posting.
Lastly, stay on top of your insights. Look at what content is performing best, and create a strategy. Although Instagram doesn’t show exact statistics on views from recommendations, looking at accounts reached by non-followers can give insight into how many new people your account is reaching.
Just a few simple steps, and you can optimize your content to better fit what Instagram pushes onto recommendations. For more information on this or anything related to Meta, Facebook, or Instagram, be sure to contact us!
