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New Features to YouTube Premieres

New Features to YouTube Premieres

April 6, 2021
December 4, 2020

YouTube has recently launched 3 new features in an effort to make YouTube Premieres more interactive for creators and viewers. These new features are: Live Redirect, Trailers, and Countdown Themes. Continue reading for more details on all three.

The first new Premiere feature, Live Redirect, allows creators to live stream right before the start of a Premiere. After the live stream ends, the same audience is then directed to the upcoming Premiere right before it starts. Similar to a pre-party or red carpet event, this will allow people to build hype and anticipation in an interactive way, right before a new Premiere begins.

The next feature, Trailers, allows creators to upload a separate video to be played on the same Premiere watch page in advance of the actual Premiere. These videos can range from 15 seconds to 3 minutes in duration, and will help build hype for the Premiere and also encourage viewers to set a reminder for the Premiere. 

The third feature, Countdown Themes, will allow creators to select a custom countdown for their Premiere which all have different themes, vibes, and moods. Currently every Premiere on YouTube has the same countdown, so this new feature will allow creators to have more customization and make the countdown more unique to their channel.

Live Redirect and Trailers will begin rolling out to eligible creators now, and Countdown Themes will be available in the coming months. Please reach out to us with any questions, and feel free to check out our guide to using Premieres on YouTube.

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