In an effort to continue improving its music discovery, YouTube is rolling out three new playlists on their YouTube Music app. These playlists are focused on personalized mixes of new music based on machine learning and user listening history. The new playlists are: Discover Mix, New Release Mix and Your Mix. Continue reading for more details.
The first new playlist, Discover Mix, features new music and artists that the user might like. This playlist will include artists that the user has never heard before, as well as unheard tracks from artists that the user listens to frequently. This playlist is customized for each user and relies on the user's historical listening data on YouTube Music and YouTube.
The second new playlist, New Release Mix, is similar to Spotify’s Your Release Radar and focuses on recent releases from a user’s most listened to artists. This will be a useful tool for fans that want to stay up-to-date on the latest releases from their favorites artists. Finally, the third new playlist, Your Mix, is a combination of a user’s most listened to tracks and artists, as well as new songs that a user hasn’t heard yet. These new songs are recommended based on previous listening data, and will hopefully be a useful tool for music lovers that are looking to discover new artists.
All three of these playlists will be updated weekly and can be found on the “Mixed for You” shelf on the home screen, or by searching in the app. These playlists will start appearing on users' YouTube apps within the next month, and should help YouTube compete more squarely against other streaming music services like Spotify, Apple Music, and TIDAL. Google (parent company of YouTube) will be slowly phasing out Google Play Music in favor of YouTube Music, which will be a huge advantage to artists and musicians that have put effort into their presence on YouTube in the past. YouTube Music is now the default music app that comes pre-installed on Android devices, and you can expect to see Google continue to prioritize the YouTube Music app across its various devices and products in the future. As always, feel free to reach out to us with any questions!
