TikTok has become a game changer in the industry when it comes to getting your music heard. Prominent artists can expand their relevancy on TikTok while emerging artists can find and connect with new fans like never before.
On top of the best practices you should use to grow your presence on TikTok, you may be interested in promotional opportunities. TikTok recently released some vital information regarding playlisting and campaign eligibility.
TikTok’s first line of eligibility for playlisting and campaigning on the platform is Creates. Creates refers to how many people are creating TikToks using your sound within the app. TikTok's Editorial team is looking for songs that have at least 1,000 Creates to identify music worth promoting further on the platform. Your song will need at least 200-500 Creates daily for at least three days at the time of submission to be considered for additional promotion.
TikTok has stated that nostalgia is a key factor noticed in trends within sounds on the platform. With that being said, new releases or upcoming music isn’t a factor taken into consideration for campaigning on TikTok. Instead, it’s best to use old and/or new songs that connect best with and provide opportunities for your audience and TikTok as a whole to create using your sound.
Playlisting is crafted bi-weekly. TikTok has said they are more focused on finding songs that have frequently been used in Creates right when the song is submitted, as opposed to being interested in the total number of Creates the song has been used in since it was first made available on TikTok. It’s essential to also understand what campaigns TikTok is currently focusing on. TikTok has been focusing on Pride, Black History, and more culture-based campaigns as of now. Additionally, TikTok favors artists engaged on TikTok themselves, so keep creating.
If you are an artist, it’s worth noting that Artist Pages with over 10,000 followers can pin up to three sounds within their Music Tab, a feature that can significantly help get people to create. Other than that, follow TikTok’s best practices and if you find yourself gaining that initial momentum and want to seek playlisting, reach out and contact us to take the next step.