YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.
There are a number of new features available in the new analytics for artists. The first is “Total Reach”, which displays stats on videos on the Official Artist Channel, as well as stats on videos created and shared by fans, tastemakers, and collaborators that contain the artist’s music.
Another new feature is the “Song Detail” feature. This shows all videos for a song by an artist and how much of the video contains the song. This will show data on official artist uploads as well as fan uploaded videos like lyric videos, covers, dance videos, etc…
These new features can be found on desktop in the analytics section of the studio dashboard, and also in the YouTube Studio mobile app, by clicking into the “Artist Analytics” section of the app (screenshot below).
YouTube is planning on rolling out new features in Artist Analytics and we’ll provide more updates as they come. In the meantime, don’t hesitate to reach out with any questions.