Getting the word out about your new content has become increasingly challenging in this digital age. While the proliferation of social media has made it easier to blast your message out into the world, cutting through the noise can be extremely difficult in an era where everyone has something to promote and attention spans keep getting shorter. To that end, Quarterlab is excited to offer multi-platform marketing and advertising services to help you stand out from the crowd and reach new fans on leading platforms like Facebook, Instagram, YouTube, Twitter, Google Search, and Google Display Network.
Advertising can be a great way to reach new followers, reengage your existing fan base, and drive more interest in your art and products. Successful ad campaigns require acute attention to detail, continual split testing and optimization, and of course, great ad creative. It’s important to work with an experienced team to ensure that you are making the most out of your budget, and Quarterlab is here to help you build out a highly effective campaign to achieve your marketing goals.
Our ad campaign packages start as low as $1,000 and we will help identify the best platforms to focus on for each individual campaign we run on your behalf. We can devise campaigns based on video ads or image ads, though we typically recommend you provide us with a video advertisement due to superior fan engagement. Once we’ve identified your specific goals, we’ll present a marketing plan designed to meet your objectives across a number of advertising platforms and placements.
With YouTube and Google ad campaigns you have the ability to run video campaigns on YouTube, as well as Search Network campaigns and Display Network campaigns. You can even choose specific YouTube videos and channels you want your ad to run on so that you know you are advertising to your desired fan base. With Search Network campaigns, your ads will appear in Google search results and other Google sites if people search for terms that are relevant to your ad’s keywords. Display Network campaigns can run on over 2 million sites and reach over 90% of people on the Internet. These ads can appear across a large selection of websites, mobile apps, and video content.
With our Facebook and Instagram ad campaigns, you have the ability to run video ads, photo ads, and carousel ads. These ads can run on the Facebook and Instagram feeds, as well as Facebook and Instagram Stories. On Facebook you also have the ability to run ads via Facebook Messenger, in slideshow ads, collection ads (for browsing and purchasing products), and interactive playable ads.
If you’re interested in using these advertising services, please email us at firstname.lastname@example.org and include as much info as you can about the goals for your campaign, including:
- video or image asset for the advertisement (contact us for specs and best practices)
- start date and end date of campaign
- link to the content or product you want to advertise
- list of any media events and/or release dates in connection with what you’re promoting (videos, teasers, album trailers, contests, lyric vids, official album release dates, etc)
- preferred advertising platforms (contact us for recommendations)
- information on the audiences you’d like to target (demographics, interests/topics, keywords, followers of specific pages or channels, etc)
- access to your newsletter subscriber list (optional, but highly recommended)
- overall campaign budget
We’re happy to discuss all of this in more detail with you to help tailor a successful ad campaign, so please don’t hesitate to reach out with any questions!