YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.
There are a number of new features available in the new analytics for artists. The first is “Total Reach”, which displays stats on videos on the Official Artist Channel, as well as stats on videos created and shared by fans, tastemakers, and collaborators that contain the artist’s music.
Another new feature is the “Song Detail” feature. This shows all videos for a song by an artist and how much of the video contains the song. This will show data on official artist uploads as well as fan uploaded videos like lyric videos, covers, dance videos, etc…
These new features can be found on desktop in the analytics section of the studio dashboard, and also in the YouTube Studio mobile app, by clicking into the “Artist Analytics” section of the app (screenshot below).
YouTube is planning on rolling out new features in Artist Analytics and we’ll provide more updates as they come. In the meantime, don’t hesitate to reach out with any questions.
Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.
Starting August 1st, 2020 Facebook will be integrating official music videos from artists into their official Facebook Pages. If you operate a Musician Page on Facebook and are working with a video distributor, you now have the option to automatically display your official music videos directly on your Facebook page. Continue reading for more details.
YouTube recently announced some updates to its monetization classifiers and profanity guidelines, which ultimately determine whether or not your video is fully monetized and considered “advertiser-friendly”. Most importantly, the company is rolling out a new monetization “Checking” icon which will indicate whether or not your video is still being evaluated to determine if it’s approved for all advertisements. This is important for all channels on YouTube and can have a significant impact on your earnings, so please continue reading for more details on how to make the most of this new “Checking” icon.
If you aren’t currently using the world’s most interactive live streaming platform, it’s time to get familiar with Twitch. With over 15 million daily users tuning into all types of streaming content (not just gaming, folks), music streaming has more than quadrupled in the past two months and there are countless benefits to embracing this platform that was built from the ground up just for live streaming. To that end, we are happy to announce that Quarterlab is now offering full platform management services for musicians on Twitch. We can get your channel up and running, as well as help you earn money, grow your audience, unlock new opportunities, and effectively engage with your fans on the world’s leading live stream platform. Read on for more details.
YouTube has recently announced YouTube Giving – a fundraising tool that allows artists and creators to use their voice on YouTube to support the charitable causes they care about. Right now this tool is mostly available to channels with over 100,000 subscribers, but there are some channels under 100,000 subscribers that may have access to a beta version of this tool. Continue reading for more details.
Instagram recently announced two important new updates to the platform that impact video creators. To help creators provide additional support during the COVID-19 pandemic, Instagram will now let broadcasters create fundraisers for viewers to donate to. Additionally, due to the recent surge in popularity of streaming on Instagram, IG will now let creators save their full live streams to IGTV. Continue reading for more details.
With live streaming becoming an essential tool to help grow your YouTube channel and stay connected with your fans, we wanted to put together a comprehensive guide to go live on the platform. This guide will help make sure you have the necessary setup and knowledge for going live, as well as provide some best practices for live streaming on YouTube. Continue reading for more details.
Getting the word out about your music has become increasingly challenging in this digital age. While the proliferation of social media has made it easier to blast your message out into the world, cutting through the noise can be extremely difficult in an era where everyone has something to promote and attention spans keep getting shorter. To that end, Quarterlab is excited to offer multi-platform marketing and advertising services to help you stand out from the crowd and reach new fans on leading platforms like Facebook, Instagram, YouTube, Twitter, Google Search, and Google Display Network.
The YouTube Space LA team is offering some new tools and resources to help creators stay active and creative on their channels during the COVID-19 pandemic. These new tools and resources are available for anyone who has unlocked a YouTube Space. Continue reading for more details.