YouTube recently rolled out a handful of new features to it’s mobile app and player page on mobile devices. These updates include new motion gestures, a new menu for video chapters, and more.
Back in June, YouTube announced a $100 million dollar fund to center and amplify Black voices and perspectives on YouTube, alongside a commitment to do better as a platform to protect Black creators, artists and users. Recently, YouTube has shared more information about this multi-year fund, which is officially named the #YouTubeBlack Voices Fund.
YouTube has recently expanded their age-restriction systems in an effort to correctly identify and restrict videos that may not be suitable for all ages. As a result, you may see more of your videos get flagged for age-restriction on YouTube. In this blog we will detail how this may affect your channel and what you can do if your videos get flagged incorrectly.
Facebook recently introduced some new ways to monetize your video content on Facebook and Instagram. These include Fan Subscriptions, Stars, and new updates to in-stream ad breaks. There are also a few new updates to monetization on Instagram live and IGTV. Continue reading for the full details.
Seems like everyone wants a piece of TikTok’s market share these days, and Instagram is no different. The company recently announced a new short-form (up to 30-second) video format called Instagram Reels that will make it easy for IG users to create and watch short videos, which you can share with followers or anyone on the platform.
In light of TikTok’s growing popularity, YouTube is now making efforts to prioritize Stories and more short-form videos on their platform. As proof of how big of a priority this is, they’ve dedicated an entire new section to “Stories and short videos” near the top of the Home tab on the YouTube mobile app. This is one of the most frequently viewed placements across the entire YouTube platform, so it’s worth taking note of this and thinking about how you can use Stories and short form videos to help your channel grow.
On August 13th, 2020, YouTube permanently disabled email notifications to subscribers. Unfortunately this means that your subscribers will no longer receive emails when a new video publishes, and instead will need to rely on other forms of notification. YouTube states that there are a variety of reasons that went into this decision, and there are still multiple ways your subscribers can get notified when a new video releases which we will outline here.
YouTube has recently launched a new analytics dashboard for Official Artist Channels. This new dashboard has a variety of new metrics focused on giving insight into an artist’s audience, global reach, and video and song performance on YouTube’s platform.
Mid-roll ads are one of the secret weapons that can help you boost your earnings on YouTube. Up until now, only videos that were at least 10 minutes long are eligible for mid-roll ads. Fortunately YouTube is now making mid-roll ads available for any video over 8 minutes long, which could have a significant impact on your overall earnings.
Starting August 1st, 2020 Facebook will be integrating official music videos from artists into their official Facebook Pages. If you operate a Musician Page on Facebook and are working with a video distributor, you now have the option to automatically display your official music videos directly on your Facebook page. Continue reading for more details.