Today, we'll look at YouTube's big announcements regarding Shorts monetization, YouTube Partner Program, and the all-new Creator Music feature. All of these help creators earn and expand their revenue abilities within YouTube.
Throughout 2022 creators could opt into the Shorts Fund, which was a short-term solution to enable Shorts creators to get paid for their work. Now, YouTube is rolling out a more robust Revenue Sharing for Shorts program which we are excited to tell you about. This new Revenue Sharing program collects ad revenue for Shorts and distributes it across the channels that upload them. This program both helps with the cost of music licensing and also allows creators to earn 45% of revenue for their share of Shorts views.
On top of Revenue Sharing, YouTube is also expanding Super Thanks to Shorts, a feature that allows fans to donate to their favorite creators via YouTube comments. Super Thanks for Shorts will be rolling out for some creators this Fall and expanding to more in early 2023.
Now let's dive into Creator Music, a new way for creators to use mainstream music while still being able to collect ad revenue. That's right; Creator Music is a new way to find and license music for videos while still being able to monetize that content. Directly from YouTube Studio, you'll be able to find and license music. Prices and usage options will vary between songs.
Payment for a license can be via a direct upfront payment or via an agreement to share a fixed portion of your ad revenue with the artist or rights holder. This feature is in beta in the U.S. today and will expand more as we move into 2023.
YouTube Partnership Program (YPP) is also getting some updates. Currently, to be eligible for YPP, you must have a combination of 1,000 subscribers and 4,000 hours of public watch time in the past 12 months. Creators on YouTube can now become eligible for YPP by having 1,000 subscribers and also achieving 10,000,000 public Shorts views in the past 90 days.
YouTube also stated they'll lower the eligibility threshold for Fan Funding (Super Thanks, Channel Memberships, etc.). However, more details on this will not be available until early next year.
As always, we'll keep you updated on any changes, and if you have any questions, please contact us.