Rare Breed Entertainment has been a Quarterlab client since 2014, and during that time our team has helped exponentially grow their revenues by introducing them to content windowing strategies. Through the use of our proprietary paywalled pay-per-view (PPV) and video-on-demand (VOD) system, we've executed dozens of high-profile live events and grossed over $1MM in annual sales.
While YouTube has always been an important discovery platform for Rare Breed Entertainment, we knew that there were many more unexplored opportunities to help grow their fanbase and enable those fans to engage with RBE's content in a more exciting way. While we had already developed a first-in-class VOD solution that allowed our customers to sell video content directly to fans on a safe, secure platform (beating Vimeo to market by over a year), we invested time and resources in reimagining how that system could facilitate the most engaging live stream experience possible. By combining this PPV solution with unprecedented security safeguards, and integrating it with our unparalleled rights management services to prevent unauthorized sharing of paywalled content, we launched a new service to help creators deliver an amazing viewing experience to their most dedicated fans while multiplying their profits.
To help deliver the best possible user experience to the audience, we developed multiple products to allow them to engage with the live stream in unprecedented ways. Fans could vote on their favorite performances, purchase merchandise and albums from the performers at a special discount throughout the stream, learn more about upcoming PPV events with just one click, and discuss the entire event with other die-hard fans in our realtime chat.
Powered by sophisticated advertising campaigns, compelling email marketing, and innovative promotional content strategies leading up to and following the events, we helped RBE grow their fanbase exponentially and launch multiple PPVs that crossed gross sales of six figures. Their most successful event, Max Out, grossed almost $700k in sales in April 2021 and became a trending topic across the internet on the day of the event.
